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Organic by John Patrick is a women's fashion label where sustainability and ethics are just as important as the clothing. Organic wants to change industry standards in production and how other labels treat both their consumers and workers. Leading by example the label participates in ecological awareness and fair labor practices all while producing industry leading collections. Through a rebrand and integrated ad campaign, Organic is able to gain a louder voice among it's audience. From a unique redesigned logo to ads that promote a positive and progressive brand, Organic by John Patrick is changing the conversation in the fashion industry.
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In collaboration with Katelyn Sipek, Patrick Toste, Tanner Woodbury, and Nik Killian